Skip to main content
Use this guide when you want a single “start here” checklist that covers both product flavors—Instavidiq for content performance testing and SurveyCine for video-based research.

How it started

It began with a simple question: What if video could talk back? In a world where businesses spend billions creating video content, most of it disappears into the void. Marketing teams guess what works, brands hope their message lands, and creators pray their edits resonate. Hope, guess, pray—those aren’t strategies. They’re gambles.
“We realized video isn’t just content anymore—it’s the richest, most underutilized data source in the world. Every frame holds emotion. Every second reveals intent. Every pixel speaks truth.”
So we set out to build something audacious: an AI that doesn’t just watch video, it listens to it. One that understands emotion the way humans do and predicts what will work before you ever hit publish. Vidopix was born from a bold belief—the future of business intelligence won’t be queried. It will be watched, listened to, and understood in real time.

Mission

Help teams know if their video will work before they publish. We turn uncertainty into confidence and transform video from guesswork into predictable outcomes.

Vision

A world where no video is published blindly, every frame is understood, and businesses don’t guess—they know. We’re building the future where insight comes before impact and emotion is measurable.

Values

  • Innovation first – we don’t follow trends; we set them.
  • Intelligence over data – raw data is noise, we deliver the signal.
  • Speed matters – insights arrive in minutes, not weeks.
  • Emotion is everything – we decode how people feel, not just what they say.
  • Trust is sacred – your videos, insights, and advantage remain protected.
  • Global impact – designed from day one for every market we touch.

Milestones

  • 2023 · The spark – founded on the radical idea that video is the new data—and it has gone unheard.
  • 2024 · The build – AI engine reaches 94% emotion-detection accuracy with frame-by-frame intelligence.
  • 2025 · The launch – Vidopix goes live, enterprises adopt, and video listening becomes imperative.
  • Beyond · The revolution – video becomes the most valuable source of truth; every brand listens before acting.

1. Prep your environment

  1. Clone the docs/app repo and install the Mintlify CLI (npm i -g mint).
  2. Start the mock API in one terminal so the playground has a live target:
    node mock-api/server.mjs
    
  3. In another terminal run mint dev from the repo root to preview http://localhost:3000.
Need production data? Switch the playground dropdown to https://dev.api.vidopix.com and paste a real access_token so calls mirror the live stack.

2. Load the API helpers

3. Pick your product track

TrackUse this whenDeep-dive doc
InstavidiqCreators/marketers testing content before publishing./instavidiq
SurveyCineResearchers running surveys + respondent videos./surveycine
Each document outlines routing, key components, and reporting surfaces. Skim the relevant guide before you touch feature code to understand the end-to-end flow.

4. Wire the UX flow

  1. Routing – confirm paths (/instavidiq, /instavidiq/:folderId, /SurveyCine/:id, etc.) are registered in your app’s router.
  2. State + services – import the Redux actions/service helpers called out in each product doc (projectAllActions, folderService, surveycine services).
  3. Uploads & ingestion – configure drag-and-drop or survey creation modals to call the documented endpoints (createProjectReq, createFeedbackReq, etc.).
  4. PIXI chat – reuse AiChatAssistant with the correct streamFor prop and ensure credit guardrails (fetchRemainingUnitsReq) are surfaced.

5. Validate insights & reports

  • Open a processed project or survey response and make sure ProjectDetail/RespondentInsights render the analytics widgets you expect.
  • Trigger per-project, folder, and HR/customer reports to confirm PDF exports succeed.
  • Use PIXI chat to ask multi-project or multi-survey questions and verify threads persist as described in the product docs.

6. Ship with confidence

Before handing off to stakeholders:
  • Run through the entire flow (organize → ingest → analyze → chat → report) in both products.
  • Capture any missing instrumentation or copy by cross-referencing the Instavidiq/SurveyCine guides.
  • Update the documentation whenever routes, services, or guardrails change so new teammates always have an accurate “getting started” source of truth.